TL;DR
AI search is increasing rapidly. The content is also evolving to match the shift in search. Generative Engine Optimization might be considered as a marketing tool to sell more subscriptions. But you can't deny that the technical aspects that require LLMs to understand the site are very important and different from SEO.
Today, we are going to look into some of the Free AI SEO tools that could help in improving the technical aspect of the webpage. This will be directly proportional to the citations that you could get through ChatGPT, Gemini, Perplexity, and others.
Website AI Auditor
Is your website ready for the AI era? Check your specialized readiness for Crawlers, RAG, and Entity Understanding.
Texavor's most used free tool is Website AI Auditor. It analyzes the website to find whether your website is crawlable, understandable by LLMs, and readable. If your website isn't crawlable means you are invisible to most of the AI.
It checks the website for the following:
- A valid robots.tx that allows AI agents to crawl
- Sitemap's presence to find all the internal links
- RSS feeds to find the latest content
- Content density(text over code)
- Valid JSON-LD schema types
- Presence of a valid llms.txt or llms-full.txt
Based on this, it provides a rating and grade. You can improve on things that you have missed.
Bing's AI Performance
Track AI performance across Microsoft Co-Pilot and partner experiences
Bing is the only major platform that is showing AI performance as of now. They have launched the AI performance metrics in the Webmaster Tools recently. It shows how your website content is utilized in AI-generated answers across Microsoft Co-Pilot and partner experiences.
It shows the following metrics
- Pages cited in AI Answer: It tracks the pages that are being cited in the AI answer.
- Average Cited Pages: It tracks the number of unique pages that are being cited per day in AI-generated answers.
- Grounding Queries: It is the key phrases that are used by the Answer engine to retrieve content from your site.
- Visibility trends over time: You can track the citations and cited pages metrics using a graph over a selected period of time.
Mangools AI Search Grader
See how your brand performs across ChatGPT and leading AI search engines. Analyze your visibility, and competitive strengths across the entire AI landscape.
Check the AI Visibility of your brand across different modeels including ChatGPT, Google, Gemini, and others. By analyzing your brand performance, you can improve on that. It uses a prompt to understand whether you are getting mentioned or not in the answer.
It shows the following results:
- score based on the visibility
- prompts that are used
- Average position of the brand
- Visibility of the brand
Content Freshness Checker
Detect content decay signals, find outdated statistics, and get actionable update recommendations to keep your content fresh and SEO-friendly.
Freshness of the content is quite important for citation. This tool checks whether your content is fresh enough for citation. It checks for the following:
- Date published and Last Updated date
- JSON-LD schema that covers the publish and update date
- Days since it was updated
- Reference year
This will help in finding content that requires updates. This will help content that is already getting citations to continue getting citations.
Frase GEO Score Checker
Analyze how well your content is optimized for AI platforms like ChatGPT, Perplexity, Claude, and Gemini.
Farse analyzes the given URL and provides scores based on the crawlability and the content of the webpage. It provides three distinct score sections: Authority, Readablity and Structure.
It provides results by analyzing the following:
- Meta title, description, and tags
- FAQ section, breadcrumbs scheme, and question-based headers
- Citations you provide, publication time
It also provides recommendations based on the analysis.
LLMrefs AI Crawlability Checker
Check if AI crawlers can read your page without JavaScript. Test your website's accessibility to AI bots instantly.
Many modern websites use heavy JavaScript that makes AI crawlers struggle to render. You can check whether your website is crawlable by official GPTBot user agents or not. It explicitly checks for the robots.txt to find any blocking. You just need to input the URL for analysis.
It provides the following information:
- Content Density
- Text length
- Semantic HTML
- Page type
- Schema Types
It also provides recommendations, if any.
Schema Markup Validator
Validate JSON-LD schema markup, check syntax errors, and get GEO optimization recommendations for Article, FAQPage, HowTo schemas.
Schema markup (also known as structured data) is a piece of code that is added to your website's page that helps search engines and answer engines to understand the meaning of the page. It helps LLMs to understand the content accurately. Schema Markup Validator checks for the presence and validation of the schema.
It does the following:
- Track different schema types
- Validates JSON-LD schemas
- Verify GEO checks such as entity linking, organization/author, geo-friendly types, and others
- Outputs all the schemas in a readable code format
Frequently Asked Questions
What are AI SEO tools?
AI SEO tools are used to optimize the content and website for AI Visibility through Generative Engine Optimization.
Are free AI SEO tools effective?
Many free AI SEO tools provide analysis of the website and content with recommendations that you can implement for more AI visibility.
How do AI SEO tools improve citations?
AI SEO tools will analyze the website or content to find gaps and issues. They also provide recommendations that you can work on to improve the AI Visibility.
Can free tools replace paid AI SEO tools?
For a small-scale project, free tools can provide enough information that you can work and start noticing the change. For advanced features, you might need a paid tool.
Conclusion
Free AI SEO tools in 2026 provide marketers, writers, and developers with powerful features to optimize content and boost rankings and citations. By leveraging tools like Texavor's Website AI Auditor, Content freshness checker, and others, you can achieve impactful results.
You can try all the free tools at Texavor here.